Why You Need A Content Strategist

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Is regularly updating your company blog enough? Or is there more to content than that? Today's business owners do everything in their power to ensure that their company blog, Facebook, Twitter and Google+ accounts are always updated with latest and most relevant content. Do they allot a budget for keeping the content interesting enough? Do they hire a content strategist? If no, why not?

Role of a content strategist

Who or what is a content strategist? There is no certain definition or job description of a content strategist. But a rough description could be – a professional who ensures that his company's web content needs are identified and met.

Content is probably the most important part of a website. It does all the work that a sales representative and marketing executive would do for your company. The way to find out whether your content is fulfilling all these purposes successfully is to conduct some tests using web analytics tools. Your content strategist audits all the content that has been developed and gives you a report of how it is performing and what should be done to improve its performance.

After auditing, comes the planning. Based on the report, your strategist tells you:

• How the new content should be like
• Who can create the most effective content
• What is the best time to publish it
• Other than text, what forms to use – images, videos or presentations

Everything from your 'about us' page to metadata to your YouTube videos may need to go through a change. Your strategist also tells you about newsletters that you need to send to your potential+existing customers, providing information on things that will really help them.

Now, it's your content writer's turn to churn out helpful write-ups.