Utilizing the New LinkedIn

The new LinkedIn, as always, is good for your social media marketing. It seems like LinkedIn has an uncanny ability to sense the marketing needs of its users and comes up with relevant, helpful updates. It came up with a new homepage with a more contemporary and stylish look yet maintaining the good old simplicity. It has become faster as well.

LinkedIn has brought some fresh air with its design makeovers which will make it more convenient for finding out and talking about important topics. According to Mashable.com, the new look of the homepage is a fusion of Facebook and Google+.

Home Page Changes

The home page shows recommended news by LinkedIn just below your status update box. There are 3 latest stories, in sync with your area of expertise, your industry or your interests. Clicking on any of these will take you to the page where all the aggregate news are. It lets you view and post your comment on other relevant news articles as well.

LinkedIn Today – How it Helps in Interaction

The LinkedIn today offers latest headlines that are significant to those in your industry. Whatever industry you are interested in, just follow it. You will view updates from your connections and the companies that you follow. You can also make others follow you by making a home page of your own. Get involved in conversations. Like, comment and share what others post. Obviously you would have to maintain relevance.

Filter Streams

You can filter the stream of updates and personalize the view. This de-clutters the page. You can now follow the activity stream better than ever.

Image Use

Post updates with an image. You must already know a picture can revolutionize a story! Besides, LinkedIn now lets you upload larger images with your posts. Take advantage of this feature. Remember, the more active you are, the more times you show up on your connections' home pages. And the likelier it is that you will be noticed. The more users view your profile, the greater the traffic to your website.

Status Update

Update your status as frequently as you can. Be consistent. Also, be active on LinkedIn for at least three to five times a day. Take part in group discussions, make new connections, update your status everyday. Be visible regularly, your credibility will be established.

This is applicable to not only your homepage but your company page as well. If you own a company page, be active and consistent there too. But do not be overactive. Conduct a poll and ask users to provide their feedback about your products/services.

Try the “Trending in Your Network”

This feature shows you what's been shared by your connections. View, read, like, save, share or comment on those stories. Don't overdo it. Just make sure to have gone through, shared and commented on a substantial number of articles. This keeps your profile regularly updated and interesting comments can generate others' interest in you.

Marketing Plan

Opt for a LinkedIn marketing plan. Your LinkedIn profile is a very good investment in itself. Make it stronger by choosing a marketing plan.

Please provide your feedback and tell me if I have not included any feature that you have noticed.