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Saturday 14 July 2012

Boosting Your Business Through Tumblr

As a social network, Tumblr is almost never given the kind of attention like the big daddies such as Facebook and Twitter. This is a micro-blog to share photos and videos. Some thirty-nine million users have an account on Tumblr and half of them are aged below twenty-five years. Which means, if your product is targeted at such an audience, this platform is a goldmine for you.

First of all, you need to start with high-quality photos. Since this network is all about photos and videos, you have to pay close attention to quality. The clearer the picture, the better the promotion. If you deal in apparel, upload high-resolution images of them. If you have a restaurant, put up scrumptious images of your dishes. If you are a photographer, well, you already know it!

Putting up high-resolution pictures has the potential to interest users which will in turn lead users to re-blog and share your image. Let your image speak for itself. Put a link to the particular product page of your site and that's about enough to take people to your website and generate notes.

These days, advertisements are coming up on Tumblr as highlighted posts, which is a good sign because it means you are in a place that's growing to become more influential than what it is now.

A picture is not just worth a thousand words, it is worth more. That's what it seems when I look at the pictures posted on Tumblr. You may feel like I'm repeating my words, but the more visually appealing your images are, the more popular it is going to get on this network. Think of it as a different kind of promotion, where images do the motivating instead of write-ups.

Infographics. They are really really useful on this micro-blogging site. Convey information through infographics. The information you provide could be anything from your product sales hike to the promotion of your services. Apart from the figures, what you write in your infographics has to be crisp and catchy. If you want to convey more information, write an article on your site and link your image to it.

Flaunt your personality. This is a place where you can really get close to your audience and earn their trust. Make your posts fun to go through. Provide something to users that your usual customers cannot  see in your store. Show them pictures of where your product is manufactured and how it is packaged. Show them how one of your dishes is cooked. This brings the audience closer and gets them to visit your site.

Whatever you do, refrain from lengthy text. You will be surprised to see how many notes you get.


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