Guest Posting Instead of SEO-ing to Build Your Brand

As difficult as it may sound, there are still a number of people who just do not understand branding. That's not surprising. Branding is difficult and it takes time to really grasp it. Begin with a contemplation of your goal. Build your strategy of writing guest blogs. Be strategic from the very beginning. Do not post more than 2 blogs a month. Quality is always better than quantity.

Target well-known blogs such as Lifehacker. This will give you a major exposure. But getting your post approved by a major site like that needs time and dedication. You have to research really well and know what you are writing about. People who visit and follow those blogs are knowledgeable. They know their industry. Keep that in mind when you write. Informative, crisp and quality write-ups will lead to considerable growth in your traffic.

My advice is to write about something that your business deals in. You are likely to know about it better than others and provide useful information. Be sure to fill your blog with relevant keywords. The best way to do this is to do a little bit of research using Google's tools.

There's an online community of bloggers named 'MyBlogGuest', you can find guest post-related information there shared by other guest bloggers like you. To write for this site, you have to send a request to them via email.

Follow some major bloggers on Facebook and Twitter. Retweet and share their posts and do not forget to tag them so that they know that you are sharing their posts.

Now, it comes down to the writing. Read, read and read thoroughly some latest and popular posts on renowned blogs. Comment on the guest posts, but only after reading the comments of others. Also, use tools such as Google Trends and Tweetmeme to find out some posts on the 'trending topics'. These are the topics that are likely to get read by more people.

Short sentences and small paragraphs, these are the keys to an interesting blog. Keep as much white space as you can in your post. Write in an interactive manner as if you are talking face-to face with your reader.

Submit your blog to the host blogger with the URLs of the sites where you researched your information. Keep your social media profiles updated every time you write a new post with a link to it.

Talk to your followers about what they would like you provide some insight into- and write your next post on that!

If some user shares, retweets or replies to your post, take the time out to respond to them. This goes a long way to success. Be quick. Don't keep them waiting. Also, share their useful content.

All these contribute in building your brand. Pay equal attention to all these. Best of luck!

Boosting Your Business Through Tumblr

As a social network, Tumblr is almost never given the kind of attention like the big daddies such as Facebook and Twitter. This is a micro-blog to share photos and videos. Some thirty-nine million users have an account on Tumblr and half of them are aged below twenty-five years. Which means, if your product is targeted at such an audience, this platform is a goldmine for you.

First of all, you need to start with high-quality photos. Since this network is all about photos and videos, you have to pay close attention to quality. The clearer the picture, the better the promotion. If you deal in apparel, upload high-resolution images of them. If you have a restaurant, put up scrumptious images of your dishes. If you are a photographer, well, you already know it!

Putting up high-resolution pictures has the potential to interest users which will in turn lead users to re-blog and share your image. Let your image speak for itself. Put a link to the particular product page of your site and that's about enough to take people to your website and generate notes.

These days, advertisements are coming up on Tumblr as highlighted posts, which is a good sign because it means you are in a place that's growing to become more influential than what it is now.

A picture is not just worth a thousand words, it is worth more. That's what it seems when I look at the pictures posted on Tumblr. You may feel like I'm repeating my words, but the more visually appealing your images are, the more popular it is going to get on this network. Think of it as a different kind of promotion, where images do the motivating instead of write-ups.

Infographics. They are really really useful on this micro-blogging site. Convey information through infographics. The information you provide could be anything from your product sales hike to the promotion of your services. Apart from the figures, what you write in your infographics has to be crisp and catchy. If you want to convey more information, write an article on your site and link your image to it.

Flaunt your personality. This is a place where you can really get close to your audience and earn their trust. Make your posts fun to go through. Provide something to users that your usual customers cannot  see in your store. Show them pictures of where your product is manufactured and how it is packaged. Show them how one of your dishes is cooked. This brings the audience closer and gets them to visit your site.

Whatever you do, refrain from lengthy text. You will be surprised to see how many notes you get.